Exel is built on thorough innovation experience, rooted in ambition, deep expertise, and a commitment to sustainable impact. Built on the foundation of a leading investment fund, Merak Capital, Exel brings together top industry leaders, sector specialists, and mentors who have shaped products, teams, and markets at the highest levels of their fields.
Exel’s edge comes from the combination of investment insight, a clear understanding of what high-potential companies need to scale, and direct access to global experts who can support growth.
At Exel, quality assurance is a mindset that defines how the team builds programs are designed and delivered.
Exel designs and delivers structured innovation programs across multiple formats, supporting founders, organizations, and ecosystem partners through execution focused initiatives with defined objectives and outcomes.
Accelerator programs supporting high‑potential startups with structured growth, strategic mentorship, and access to capital and networks. Exel’s accelerator sharpens business models, drives traction, and prepares founders for scalable, investment‑ready growth.
Incubation programs focused on early validation, product development, and foundational capability building to help startups strengthen their core before scaling.
End-to-end design and execution of corporate innovation programs including startup programs, hackathons and innovation challenges that enable problem-solving, talent discovery, and rapid solution development for partners.
Design and delivery of open innovation initiatives that connect startups, corporates, investors, and ecosystem partners to drive collaboration and long‑term value creation
Targeted learning programs, workshops, and expert‑led sessions designed to build founder, team, and organizational capabilities aligned with real‑world innovation needs.
To close key gaps in the regional startup ecosystem by providing founders with the mentorship, tools, and resources they need to grow and scale globally, supporting Saudi Arabia’s rise as a hub for digital technology.
To lead the acceleration of technology growth in Saudi Arabia and position the Kingdom as a global epicenter of innovation.
Exel operates in multiple markets through a global network of partners, experts, mentors, and ecosystem stakeholders.
This global footprint enables Exel to connect founders and partners to international expertise, cross‑border opportunities, and relevant markets, ensuring programs are informed by real‑world experience and global best practices.
Programs are designed and delivered with local context in mind, while maintaining consistent standards, governance, and quality across regions.
At Exel, quality assurance is a mindset that brings precision to program design and delivery. Each phase of delivery follows an industry-specific playbook that standardizes execution, governance, and success criteria across programs.
Core curriculum blocks are delivered by top‑tier experts through a combination of in‑person group sessions, focused breakouts, and individual coaching.
With cost of delivery capitalized to the investment fund for equity based programs, founders focus on growth and execution. This enables Exel to maximize depth of support and long-term impact.
